The scent is sampled and stored on computer, for internet shoppers to download. To 'play back' the odour, users will need both hardware and software from DigiScents - a program called ScentStream to interpret the data, and speaker-like add-ons called iSmell devices to generate the whiff itself.

"Smell will radically transform the online shopping experience for foods, beverages, perfumes, cosmetics, soaps, candles, and lotions," says Bellenson. "Imagine being able to create your own fragrances and flavours online and instantly finding products that match your personal tastes."

Smith explains his vision. 'E-businesses will use iSmell to enhance the overall customer experience. Online stores will now he able to achieve the atmosphere of a real store, where shoppers can smell, for example, Christmas trees and spices during the holiday shopping season."

Uri Says.

Mr Geller's site seems pretty much devoted to letting you know how many famous people he knows.